Tableau
BCG Matrix Template✨
Template Background:
The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s brand portfolio. The BCG Matrix is one of the most popular portfolio analysis methods. It classifies a firm’s product and/or services into a two-by-two matrix. Each quadrant is classified as low or high performance, depending on the relative market share and market growth rate.
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RFM Analysis Case ✨
Case Background:
Superstore, a prominent retail chain, seeks to enhance its marketing strategies and market performance through data-driven insights. As a marketing data analyst, your role is to conduct RFM (Recency, Frequency, Monetary) analysis using four years of customer order data. This analysis aims to provide actionable insights for both the marketing management team and local teams, enabling strategic decision-making and market optimization efforts. Through RFM analysis, you will uncover trends in customer behavior, identify opportunities for growth, and empower teams to refine their strategies and better serve their markets.
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Sales Analysis Case✨
Case Background:
As a BI analyst at Superstore, you're tasked with leveraging data from the company's operations to drive strategic decision-making. Using the Superstore dataset, you'll analyze sales performance across regions, states, and product categories, track sales trends, and identify top manufacturers by sales volume. Your goal is to provide actionable insights to optimize revenue, operations, and customer satisfaction.
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